BEP 425 – English for Marketing 3: Developing a Campaign Strategy

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https://traffic.libsyn.com/secure/bizpod/BEP425-Marketing-3.mp3 Welcome back to Business English Pod for the third lesson in our series on English for marketing . We’ve been looking at planning and presenting market research. In today’s lesson, we’ll focus on how to use the research to develop a campaign strategy. Great businesses understand markets and customers. It’s not enough to have a product or service that beats the competition in quality, innovation, style, or effectiveness. The product…