BEP 423 – English for Marketing 1: Planning Market Research

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https://traffic.libsyn.com/secure/bizpod/BEP423-Marketing-1.mp3 Welcome back to Business English Pod for the first lesson in our series on English for marketing . Throughout this series we’ll look at different stages in the marketing process. This includes everything from market research to planning and executing an advertising campaign. In today’s lesson, we’ll focus on market research. Even the greatest products and services don’t sell themselves. In fact, part of what makes them great is the…