BEP 424 – English for Marketing 2: Analyzing Market Research

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https://traffic.libsyn.com/secure/bizpod/BEP424-Marketing-2.mp3 Welcome back to Business English Pod for the second lesson in our series on English for marketing . In today’s lesson, we’ll focus on presenting and analyzing market research. Today, we are swimming in data. We have access to an unprecedented amount of information about pretty much anything we care to investigate. The problem is: what do we do with that data? How do we look at raw information and glean the insight required to make…