Sizing Up Oura

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Oura has sold millions of rings, generated significant revenue from both hardware and memberships, and pursued a company valuation of more than $15 billion. It was supposed to go IPO…and then it didn’t. The ring itself? It tracks your sleep, stress, recovery and activity. It’s a major business. But the ring may be the least interesting part of this story. In this episode of We Fixed It, You’re Welcome, our panelists Aaron, Melissa and Chino break down the business behind Oura, from its…