emart24’s Vuitton Pang: Leaving Mamee & The Road to Profitability

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Self-described "ex-nepo baby" Vuitton Pang, CEO of emart24 Malaysia, joins The Breakfast Grille to discuss stepping out of the Mamee family business, entering the capital-intensive convenience sector, and whether the venture fits a broader family investment thesis. When he left Mamee-Double Decker in 2021 to launch emart24 in Malaysia, the target was 300 stores in five years. Five years on, the chain has only reached 111 outlets, discovering an unexpected growth engine not in central urban hubs…