The Eternal Truths Of Copywriting

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For as long as I remember, new people coming into direct response marketing believe that the old rules no longer apply, and they are in an entirely new game. It’s just human nature. As bestselling author Robert Heinlein told the Washington Post in a 1984 interview, “every younger generation that has ever come along thinks they invented sex.” This comes to mind because of a comment I saw the other day on social media, where a successful young copywriter was asking with some annoyance where he…