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Today, Emma Grede sits down with her longtime friend Rachel Zoe. Long before everyone had a personal brand, Rachel built one almost by accident. She was making $23,000 a year as a fashion assistant when a single Britney Spears music video (you might know the one) paid her more than her annual salary. At 25, she went freelance with nothing lined up. What followed changed how so many of us think about style and turned the person behind the clothes into someone we all wanted to know. Now 55,…