Nepo Babies, Inc.

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A famous last name can get you the meeting, the press coverage and the first check. It can't answer your support tickets, fix your fulfillment or make the unit economics work. So when a last opens every door, how can we tell whether the business behind it is actually any good? Join Chino Nnadi, Aaron Wolpoff and Melissa Eaton to unpack the world of "nepo babies" in business, which we agree is a loaded term. Using Phoebe Gates' AI shopping assistant Phia, Hailey Bieber's Rhode, David Ellison's…