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S1E96: He spent 16 years at McDonald’s, now he’s growing a Chinese tea brand | Chagee APAC CMO Eugene Lee
28 octobre 202649:09
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After 16 years at McDonald's, Chagee APAC CMO shares how Chinese companies operate differently in the global arena Synopsis: Conversations and interviews that give you something to think about. Each Wednesday, In Your Opinion speaks to thinkers, leaders, and the people shaping our lives and the issues of the day. What does it take to turn a Chinese tea chain into a global brand? And what can China's new generation of consumer companies learn from the likes of McDonald's and Starbucks? Eugene…