Is WPP's investment in production a step change for the sector?

6 octobre 202626:25

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WPP Production opened its first global flagship office in September with an AI-powered high-tech studio in Devon’s Point, East London . Deputy creativity and culture editor Charlotte Rawlings attended the opening and gives her perspective on the facility.The opening comes as WPP’s Q2 results showed WPP Production was the only one of the holding company’s four units that reported positive growth. Also in September, internal guidance from WPP Production was seen by campaign which asked staff to…

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