Tom Foley: How to pair typefaces and why the best brand fonts go unnoticed

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Tom Foley didn’t set out to design typefaces. As a postgraduate student at Central Saint Martins in London, he was researching why Ireland, unlike Switzerland, the Netherlands, or Germany, never seemed to have a confident typographic voice of its own. Find bonus content and more on our Substack: https://designbetterpodcast.com/p/tom-foley The answer led him through centuries of colonial history, to a so-called “Irish type” invented during the Reformation to make printed scripture look the way…