Better Off Later: Our Preference for Improving Sequences (With George Loewenstein)

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Across all kinds of decisions—from our salaries to our weekend plans—we tend to prefer options that progressively get better, if given the choice. Why is it that our minds place such a high premium on an upward trajectory? In this episode of Choiceology with Katy Milkman , we look at why we're drawn to experiences that appear to improve over time. Katy speaks with Jerald Podair , Robert S. French Professor of American Studies, Emeritus, at Lawrence University and author of The Strike That…