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For years, the Canadian athletic-wear brand Lululemon both pioneered and dominated the athleisure retail market. It turned workout gear into a status symbol, growing its international operations to 30 countries. But there’s trouble – a public battle with its founder , controversies over its marketing and a cratering stock price have all amounted to serious problems for the once-stalwart brand. Susan Krashinsky Robertson , The Globe’s retailing reporter, dives into the issues Lululemon faces, crunches the numbers of its financial outlook and asks what happens when a big brand loses its cool . Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.