What can we expect from the Christmas ads this year?

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We are entering Christmas in adland which means soon some of the biggest ads of the year will drop across our TV screens, phones, billboards and more. Both highly anticipated and highly speculated, this episode of The Campaign Podcast goes through what Campaign knows so far about the ads, from Lucy Punch and James Norton featuring in the M&S ad to McDonald's not creating a hero film for the second year , as well as looking back at previous years to predict what trends might appear in this…