The Great Singapore Workout: From Cringe Campaign to a Guinness World Record

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Before TikTok dances and viral fitness challenges, Singapore was Making Workouts Great Again. The Great Singapore Workout campaign encouraged everyone to don bright yellow T-shirts to perform 15 moves in synchrony to a relentlessly catchy song and an exercise video that cost S$500,000 to make. However, behind the harmless fun was a targeted public health campaign to get the populace off their couches. To launch it, Singapore’s Prime Minister Goh, clad in a pink T-shirt, led a combined workout…