What To Do When An Offer Stalls Out

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What do you do when your offer stops working? First step: Keep breathing. An offer that stops working may feel like a disaster. But you need more information so you can decide whether it is indeed the end of the world, or, a problem you can fix. In other episodes of this show, we’ve talked about a sales letter that lasted 40 years… and comic-strip sales letter that lasted more than 50 years… things that seem to have had nearly eternal life. These days, the life-cycle is much faster. Because…